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Clear Water Lake


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Hi! I'm Nicole. I've worked in the creative content space for the last decade, specializing in content marketing. I have experience as a staff writer, editor, copywriter, and director, as well as a part- and full-time freelance writer. Whether I'm writing persuasive copywriting deliverables or informative, research-backed articles, I strive to produce clean, polished, digestible copy. I believe that wherever copy lives — and whatever goal drives its creation — it should be clear and compelling. 

My work has been featured on TIME Healthland, Prevention, Shape, Forbes Health, USA Today, The Huffington Post, Refinery29, Lifehacker, Health, DailyBurn, Petco, The Daily Beast, TaxAct, Openfit, Ambry Genetics, and Sleep Number, among others. I've edited content for a wide range of clients including CareCredit, Salesforce, Avellino, Baxter, Petco, Zyrtec, Kira Systems, SEMrush, Quicken Loans, SmartMouth, AppDynamics, Merck Manuals, and Quill. While my career has spanned a wide range of genres and industries, my interests and strengths lie in health, fitness, mental health, food, parenting, DIY, home, and other lifestyle topics. 

I live in Connecticut with my husband, son, and dog. My hobbies include drinking wine, hiking, watching reality television, crocheting, and overusing em dashes.

Nicole McDermott Reiser Headshot.jpg
Home: About Me


Home: Testimonials

Nicole is a word magician! But her talent extends far beyond just wordsmithing.

I’m a Behavioral Food Therapist, and I hired Nicole to help me reimagine and rewrite the two most important pages on my website — the About and Sessions pages.

I wanted these pages to feel accessible and conversational, while accurately reflecting the breadth and depth of my work and who I am as a human. Nicole’s discussion- and Q&A-oriented process for getting us there was creative, thoughtful, efficient, easeful (at least for me!), and collaborative.

The resulting copy is incredibly thorough and satisfying to read. It feels and sounds like my own voice. And it is! But because of Nicole’s deep listening skills and both conceptual and strategic methods of writing, she was able to finesse my words and create a structure and flow that gently but directly captured the pure essence. Not a word was wasted. I’m so grateful these pages now feel refined but down to earth and most importantly, authentic to me. 

Katie Schmidt, Founder of Whole Nourishment

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