Clear Water Lake




Hi! I'm Nicole. I've worked in the creative content space for the last decade, specializing in content marketing. I have experience as a staff writer, editor, copywriter, and director, as well as a part- and full-time freelance writer. Whether I'm writing persuasive copywriting deliverables or informative, research-backed articles, I strive to produce clean, polished, digestible copy. I believe that wherever copy lives — and whatever goal drives its creation — it should be clear and compelling.

I am a people-first manager. To produce the best work as a team, I lead with empathy and honesty, advocate for my direct reports, and whole-heartedly believe in respecting work-life balance. 

My work has been featured on TIME Healthland, Prevention, Shape, USA Today, The Huffington Post, Refinery29, Lifehacker, Health, DailyBurn, Petco, The Daily Beast, TaxAct, Openfit, and Sleep Number, among others. I've edited content for a wide range of clients including CareCredit, Salesforce, Avellino, Baxter, Petco, Zyrtec, Kira Systems, SEMrush, Quicken Loans, SmartMouth, AppDynamics, Merck Manuals, and Quill. While my career has spanned a wide range of genres and industries, my interests and strengths lie in health, fitness, mental health, food, parenting, DIY, home, and other lifestyle topics. 

I live in Connecticut with my husband, son, and dog. My hobbies include drinking wine, hiking, watching reality television, crocheting, and overusing em dashes.

Nicole McDermott Reiser Headshot.jpg



During the seven years Nicole and I have worked together, she has grown into an amazing leader who cares deeply for her team. She has streamlined processes and efficiencies within the content creation process and never shies away from the challenge of a new product offering. Nicole has become someone I can lean on to convey creative direction to our clients. I am honored to have the opportunity to work with her.

Kristen Ghergich, VP Creative Director & Operations at Brado