Made to Move

Client

Playtex Sport

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Objective

Using the established Made to Move tagline, craft an inspiring and powerful brand manifesto to help grow Playtex Sport to a strong number two within the highly competitive tampon segment.

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Solution

In this iteration, I acknowledged the anxieties and pressures young tampon users face while ensuring the overall feel remained uplifting, confidence-boosting, and reassuring. And though the Sport brand and tagline cater to movement, this option demonstrates that you can use Playtex Sport tampons whenever — because if they're strong enough to withstand all different types of physical activity, they're a great choice for everyday use. 

 

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